What Independent Artists Can Learn from Lyor Cohen’s Reddit AMA

 Lyor Cohen is a name you’ve probably heard but might not be well-acquainted with. You’re tweaking if that’s true.
The 56-year-old Los Angeles native has been involved with hip-hop since the near beginnings, helping to build up Def Jam and Warner Music Group. Over the years he has helped to guide the careers of artists like The Beastie Boys, LL Cool J, Run DMC, Kanye West and just about everyone in between.
Last week, Cohen teamed up with Reddit for an AMA and the resulting conversation was packed with interesting nuggets and tips for navigating the constantly-changing landscape of the contemporary music industry. 300 Entertaintment, which Cohen founded in 2012 alongside fellow industry vets Roger Gold, Kevin Liles and Todd Moscowitz, has a focus on working closely with artists, while trying to redefine what a “label” means to an artist.
We sifted through the AMA, which was strewn with independent rappers pimping their material, and pulled out some of the better quotables and tips for all you independent acts still grinding. ” Read more at:Read more at: djbooth.net




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