What is Email Verification and what are its different benefits?

Emails are widely used by marketers, but they tend to forget to clean up their mail lists. Moreover, some are not even familiar with the word email verifier, which one should definitely know because using an email verifier has many benefits. 

It is basically the method of ensuring that all the emails written on your list are genuine and correct. Simply put, Email verification is used to make sure that there is no spam mail or invalid mail in your email list. The email verifier is best at checking valid addresses from your mail list, manually.

Cold emailing in the present era, or better to say, in the marketing world, has been found to be very effective. However, it is important that all the email addresses that you have got are correct and valid. 

Even if you are a Public Relations pro, you need to make sure that the contacts you have built are valid. It’s necessary to check them before adding them to the database. This will not only prove to be a very good strategy for marketing, but also the chances of getting responses will increase. 

As a marketer, your email address list increases slowly whenever you get a new subscriber. Therefore, this is the time that you need to use an email verifier to find out whether that mail address is genuine, spam, invalid, or even temporary.

Advantages of Using an Email Verifier

Who could ever afford to gamble with their respected position? Of course, no one! While sending an email, you should always make sure that your mail is not directly landing as spam or even getting blocked. It’s crucial to keep a neat contact list. Let’s check out the benefits of email verifier –

  1. It will help you improve your bounce rate with the help of its verification system, and it will also remove mail that is not permanent and has high chances of bouncing sooner or later. It also ensures that your database has no bad emails in it.
  2. The Email Verifier also detects and removes bad emails, and this will all result in fewer or no complaints. 
  3. When you have a good reputation, your email marketing performance is also taken into account. The verifier not only removes risky or spam mail but also helps you build your reputation in the marketing field.
  4. One of the important metrics in email marketing is click through rates. That is, if you want to increase engagement and improve mail deliverability, you can use an email verifier, which will result in increased engagement.
  5. The email verifier is not only limited to detecting invalid emails or improving deliverability, but also lets you know the information about your subscribers, such as their name, address, and gender. 
  6. One of the best benefits that you get is that you can easily remove duplicate emails from your mail list. That will not only save you time, but it will also be a great strategy to focus only on valid mail. 

Conclusion

Summing up, we can conclude that email marketing should be taken very seriously to help you increase your marketing performance and save time by mailing only valid mail.

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