It is the dream of every businessman to establish himself or his company as a brand. Establishing yourself as brand means that you want people to recognize you when your name is taken or your product is mentioned like Apple, Google, Samsung, etc. It is harder to establish yourself as a brand in any market now. Competition is huge. But here are a few things you can do to get ahead of the competition.
Email list comes to your rescue
Email marketing has become a real deal in the past few years. You can make people give you their email address and then you can mail them constantly in an effort to connect with them and get close.
Why people would give you their email?
You can post an offer or something of value for free on your blog or Facebook page. When people try to get the offer, they are required to enter their email address. In this way, people willingly give you their email.
What to do next
Now do not abuse this privilege that you just got. Now you can start sending emails to people telling about yourself a bit and then give them information that could be useful to them. Remember to not start pitching them instantly. No one would buy anything from you like that. Just build a good connection with them. Provide valuable information and insights to them. Once they trust you, they will trust your product and you will become a brand in their eye.
Do boost your search engine rankings
To create a good email list, you are to generate good leads. You can post ads for that purpose but getting organic traffic is also a great way. You can take the help of an agency for that purpose. If you are in Thailand, search for seo company thailand, and you will get a list of good companies that could help you with your endeavor.